While Tree’s music may still be more popular with talent-scouting journalists than with rap listeners at large, he is hard at work building a fan base by saturating the blogosphere with his self-styled “soultrap” music. He was featured in The Fader, Complex, Spin and on the MTV Hive blog, and his March full-length mixtape ( Sunday School) landed on numerous best-of-the-year lists. Twenty-nine-year-old Chicago rapper/producer Tremaine “Tree” Johnson became one of the most critically acclaimed independent hip-hop artists of 2012 based on the quality of four free online releases he posted that year ( Sunday School, The Lit, Trillin’ and Tree Feat. zip files of MP3 mixtapes frequently become as popular as major-label albums, it’s possible for rappers to achieve in a year what might have taken them three or four a decade ago.
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